What is XR?
XR, or Extended Reality, combines the physical and digital worlds to help us see, learn, and design in new ways.
It is the full spectrum of immersive technologies that blend the real and digital worlds.
It includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).
Behind every immersive moment lies a network of cameras, depth sensors, and algorithms working in real time to merge worlds.
How does it work?
Seeing and Sensing
Cameras, sensors, and displays work together to understand your position and surroundings. Headsets or projection rooms show slightly different images to each eye, so flat pictures feel truly 3-D. When you move, the system instantly updates so digital objects stay anchored in the real world.
Building the World with Software
Special XR programs — like Unity or Unreal Engine — create the environments you see. They add lighting, sound, physics, and interaction, making everything behave realistically. At MAVEL, these tools connect to digital twins — live, moving models of real machines or spaces.
Interaction and Feedback
Controllers, hand tracking, or voice recognition let you touch and talk to the virtual world naturally. Haptic feedback or vibration helps you feel contact, while spatial audio tells your ears where things are.
Power and Connection
Behind the scenes, powerful computers and fast networks handle all the graphics, sound, and data in real time. This keeps movement smooth and makes it possible for multiple people to share the same virtual space.
The XR Spectrum
AR (Augmented Reality)
AR keeps you in the real world but adds digital layers on
top of it.
Think of arrows guiding you on the street, or an app that shows historical photos when you point your phone at a building.
MR (Mixed Reality)
MR goes a step further: digital and real objects actually interact with each other.
You could hold a physical tool that affects a virtual machine, or walk around a 3D model that stays fixed on your desk.
VR (Virtual Reality)
VR replaces the real world entirely with a digital one.
With a headset on, you might walk through a future building, train in a virtual factory, or explore a recreated city — all without leaving the room.
Now, lets look at where MAVEL is among all this.
What is MAVEL?
We
are
a
virtual and
augumented
reality lab
with
the
goal
of
bringing
mixed reality
solutions
to
businesses
and
educators
and
pioneering
research
in the world
of
mixed
reality.
Research Funding Acquired
Research Funding Acquired
Projects Launched
Projects Launched
Research Domains Supported
Research Domains Supported
Partners across industries
Partners across industries
XR in Action
Nature Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
Ritterkapelle Haßfurt
3D data of the Ritterkapelle turned into a virtual experience capable of hosting multiple people, running on MUSE (Multi-sensory Unified Sensory Environment)
Games Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
MUSE
Multi-sensory Unified Sensory Environment: One of a kind system capable of hosting people in an immersive environment with visual and audio simulation
Nature Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
Ritterkapelle Haßfurt
3D data of the Ritterkapelle turned into a virtual experience capable of hosting multiple people, running on MUSE (Multi-sensory Unified Sensory Environment)
Games Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
MUSE
Multi-sensory Unified Sensory Environment: One of a kind system capable of hosting people in an immersive environment with visual and audio simulation
Nature Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
Ritterkapelle Haßfurt
3D data of the Ritterkapelle turned into a virtual experience capable of hosting multiple people, running on MUSE (Multi-sensory Unified Sensory Environment)
Games Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
MUSE
Multi-sensory Unified Sensory Environment: One of a kind system capable of hosting people in an immersive environment with visual and audio simulation
Nature Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
Ritterkapelle Haßfurt
3D data of the Ritterkapelle turned into a virtual experience capable of hosting multiple people, running on MUSE (Multi-sensory Unified Sensory Environment)
Games Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
MUSE
Multi-sensory Unified Sensory Environment: One of a kind system capable of hosting people in an immersive environment with visual and audio simulation
How MAVEL Works
We refine, test, and perfect immersive experiences through a collaborative process ensuring every solution is practical, scalable, and ready to perform.
1
Ideation & Concept
We begin by generating and refining interactive use case ideas together. Promising concepts are shaped into clear, structured XR scenarios with defined goals and feasibility.
Step 1
2
Multisensory Design
Concepts evolve into immersive experiences. We integrate 3D assets, visuals, sound, and interactivity to create rich, multisensory XR environments tailored to your needs.
Step 2
3
Implementation & Testing
Ideas are transformed into working XR prototypes. Data is prepared, interactions set, and experiences tested with users — feeding an iteration loop that ensures evidence-based improvement.
Step 3
4
Deployment & Post-Production
Once validated, the solution is finalized, documented, and optimized for real-world use, ready to deliver impactful XR experiences at scale.
Step 4
How MAVEL Works
We refine, test, and perfect immersive experiences through a collaborative process ensuring every solution is practical, scalable, and ready to perform.
1
Ideation & Concept
We begin by generating and refining interactive use case ideas together. Promising concepts are shaped into clear, structured XR scenarios with defined goals and feasibility.
Step 1
2
Multisensory Design
Concepts evolve into immersive experiences. We integrate 3D assets, visuals, sound, and interactivity to create rich, multisensory XR environments tailored to your needs.
Step 2
3
Implementation & Testing
Ideas are transformed into working XR prototypes. Data is prepared, interactions set, and experiences tested with users — feeding an iteration loop that ensures evidence-based improvement.
Step 3
4
Deployment & Post-Production
Once validated, the solution is finalized, documented, and optimized for real-world use, ready to deliver impactful XR experiences at scale.
Step 4
1
Ideation & Concept
We begin by generating and refining interactive use case ideas together. Promising concepts are shaped into clear, structured XR scenarios with defined goals and feasibility.
Step 1
2
Multisensory Design
Concepts evolve into immersive experiences. We integrate 3D assets, visuals, sound, and interactivity to create rich, multisensory XR environments tailored to your needs.
Step 2
3
Implementation & Testing
Ideas are transformed into working XR prototypes. Data is prepared, interactions set, and experiences tested with users — feeding an iteration loop that ensures evidence-based improvement.
Step 3
4
Deployment & Post-Production
Once validated, the solution is finalized, documented, and optimized for real-world use, ready to deliver impactful XR experiences at scale.
Step 4
Build with MAVEL
Experience a new era of reality.
MUSE
Enjoy the freedom to submit unlimited requests without any restrictions. Whether you need design tweaks, we’re here to assist you at every step.
Student Exploration
Explore the depths of VR and AR with MAVEL. (Only for THWS Students)
XRaaS (XR as a Service)
Explore, prototype, and deploy extended reality solutions with full access to our immersive stage.
Resesarch
Conduct studies in spatial cognition, behavior, or perception with seamless integration into your process.
Trusted by Innovators
Our reputation is built on strong partnerships with innovators who are shaping the technologies of tomorrow, by combining academic rigor with industry expertise, we provide the confidence to push boundaries and deliver results.
MAVEL’s lab environment enabled rapid iteration and evidence-based decisions. It’s a partnership that achieves more.
Stefan - sauer3d.de
MAVEL translated complex requirements into accessible, testable experiences. The result was credible, replicable, and client-ready.
Prof. Dr. Nicholas Müller – IDIS/THWS
From scoping through validation, risks were managed proactively and communication was crisp.
Ulrich - Company
Working with the people here felt like collaborating with colleagues who share our high standards.
Christoph - Audiofields
Our Partners
Latest Updates
Latest Updates
Stay in sync with what we’re building, testing, and launching next.
FWI: Artificial Reality
For over ten years, THWS has been working with virtual and augmented reality in its in-house VR lab. Now, the MAVEL Lab, a new multi-sensory laboratory, is designed to accommodate the technological developments of recent years and set new standards. The potential experimental applications are virtually unlimited.
(Redirected to a 3rd party website)
Comprehensive Consultation
Project Roadmap
MAVEL Lab Visit
Students visit the MAVEL lab and experience pinoneering XR technology
(Redirected to a 3rd party website)
Seamless Integration
Real Time Collaboration
Schoolgirls experience workshops and lectures at the THWS
The organizers of the MINT Taster Days at the Technical University of Würzburg-Schweinfurt (THWS) were delighted to welcome around 120 participating students. The workshop days at the THWS and at the partner company Schaeffler Technologies AG & Co. KG in Schweinfurt offer participants in grades 8-12 an opportunity to experience technology and science firsthand outside of school.
(Redirected to a 3rd party website)
Seamless Integration
Real Time Collaboration
Fokus Orange -MAVEL Podcast
The MAVEL Lab is considered a top-notch laboratory at the Würzburg-Schweinfurt University of Applied Sciences. Florian Schuster from the Faculty of Industrial Engineering and Management explains in a conversation with journalism student Felix Hüsch what the lab is all about, what makes it so special, and what's planned for the future.
(Redirected to a 3rd party website)
Comprehensive Consultation
Project Roadmap
Latest Updates
Stay in sync with what we’re building, testing, and launching next.
FWI: Artificial Reality
For over ten years, THWS has been working with virtual and augmented reality in its in-house VR lab. Now, the MAVEL Lab, a new multi-sensory laboratory, is designed to accommodate the technological developments of recent years and set new standards. The potential experimental applications are virtually unlimited.
(Redirected to a 3rd party website)
Comprehensive Consultation
Project Roadmap
MAVEL Lab Visit
Students visit the MAVEL lab and experience pinoneering XR technology
(Redirected to a 3rd party website)
Seamless Integration
Real Time Collaboration
Meet Our Team
Meet Our Team
Stay in sync with what we’re building, testing, and launching next.
Uwe Sponholz
Founder & Advisor
Dominik Fritsch
Founder & Engineer
Florian Schuster
Founder & Engineer
Raman Chakraborty
Student Assistant
Uwe Sponholz
Founder & Advisor
Dominik Fritsch
Founder & Engineer
Florian Schuster
Founder & Engineer
Raman Chakraborty
Student Assistant
Uwe Sponholz
Founder & Advisor
Dominik Fritsch
Founder & Engineer
Florian Schuster
Founder & Engineer
Raman Chakraborty
Student Assistant
Uwe Sponholz
Founder & Advisor
Dominik Fritsch
Founder & Engineer
Florian Schuster
Founder & Engineer
Raman Chakraborty
Student Assistant
The Future is waiting for you, right here.
Curious minds, bold concepts, and boundary-pushers this is your playground. Step inside.
The Future is waiting for you, right here.
Curious minds, bold concepts, and boundary-pushers this is your playground. Step inside.
What is MAVEL?
We
are
a
virtual and
augmented
reality lab
with
the
goal
of
bringing
mixed reality
solutions
to
businesses
and
educators
and
pioneering
research
in the world
of
mixed
reality.
Research Funding Acquired
Projects Launched
Research Domains Supported
Partners across industries
XR in Action
Immersive spaces. Real-world applications. Explore how MAVEL brings extended reality to life through collaborative, high-fidelity environments.
Nature Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
Ritterkapelle Haßfurt
3D data of the Ritterkapelle turned into a virtual experience capable of hosting multiple people, running on MUSE (Multi-sensory Unified Sensory Environment)
Games Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
MUSE
Multi-sensory Unified Sensory Environment: One of a kind system capable of hosting people in an immersive environment with visual and audio simulation
Industrial Environment
MUSE (Multi-sensory Unified System Environment) allows you to simulate industrial environents and lets you host multiple people at the same time for testing and training
Nature Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
Ritterkapelle Haßfurt
3D data of the Ritterkapelle turned into a virtual experience capable of hosting multiple people, running on MUSE (Multi-sensory Unified Sensory Environment)
Games Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
MUSE
Multi-sensory Unified Sensory Environment: One of a kind system capable of hosting people in an immersive environment with visual and audio simulation
Industrial Environment
MUSE (Multi-sensory Unified System Environment) allows you to simulate industrial environents and lets you host multiple people at the same time for testing and training
Nature Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
Ritterkapelle Haßfurt
3D data of the Ritterkapelle turned into a virtual experience capable of hosting multiple people, running on MUSE (Multi-sensory Unified Sensory Environment)
Games Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
MUSE
Multi-sensory Unified Sensory Environment: One of a kind system capable of hosting people in an immersive environment with visual and audio simulation
Industrial Environment
MUSE (Multi-sensory Unified System Environment) allows you to simulate industrial environents and lets you host multiple people at the same time for testing and training
Nature Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
Ritterkapelle Haßfurt
3D data of the Ritterkapelle turned into a virtual experience capable of hosting multiple people, running on MUSE (Multi-sensory Unified Sensory Environment)
Games Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
MUSE
Multi-sensory Unified Sensory Environment: One of a kind system capable of hosting people in an immersive environment with visual and audio simulation
Industrial Environment
MUSE (Multi-sensory Unified System Environment) allows you to simulate industrial environents and lets you host multiple people at the same time for testing and training
How MAVEL Works
We refine, test, and perfect immersive experiences through a collaborative process ensuring every solution is practical, scalable, and ready to perform.
1
Ideation & Concept
We begin by generating and refining interactive use case ideas together. Promising concepts are shaped into clear, structured XR scenarios with defined goals and feasibility.
Step 1
2
Multisensory Design
Concepts evolve into immersive experiences. We integrate 3D assets, visuals, sound, and interactivity to create rich, multisensory XR environments tailored to your needs.
Step 2
3
Implementation & Testing
Ideas are transformed into working XR prototypes. Data is prepared, interactions set, and experiences tested with users — feeding an iteration loop that ensures evidence-based improvement.
Step 3
4
Deployment & Post-Production
Once validated, the solution is finalized, documented, and optimized for real-world use, ready to deliver impactful XR experiences at scale.
Step 4
Build with MAVEL
Create immersive experiences, tap into cutting-edge tools, and bring your boldest XR ideas to life backed by research, collaboration, and student innovation.
MUSE (Multi-sensory Unified Sensory Environment)
Multi-sensory Unified Sensory Environment: One of a kind system capable of hosting people in an immersive environment with visual and audio simulation
Student Exploration
Explore the depths of XR (including VR) with MAVEL
XRaaS (XR as a Service)
Explore, prototype, and deploy extended reality solutions with full access to our immersive stage.
Resesarch
Conduct studies in spatial cognition, behavior, or perception with seamless integration into your process.
Trusted by Innovators
Our reputation is built on strong partnerships with innovators who are shaping the technologies of tomorrow, by combining academic rigor with industry expertise, we provide the confidence to push boundaries and deliver results.
MAVEL’s lab environment enabled rapid iteration and evidence-based decisions. It’s a partnership that achieves more.
Stefan - sauer3d.de
MAVEL translated complex requirements into accessible, testable experiences. The result was credible, replicable, and client-ready.
Prof. Dr. Nicholas Müller – IDIS/THWS
From scoping through validation, risks were managed proactively and communication was crisp.
Ulrich - Company
Working with the people here felt like collaborating with colleagues who share our high standards.
Christoph - Audiofields
Our Partners
Latest Updates
Stay in sync with what we’re building, testing, and launching next.
FWI: Artificial Reality
For over ten years, THWS has been working with virtual and augmented reality in its in-house VR lab. Now, the MAVEL Lab, a new multi-sensory laboratory, is designed to accommodate the technological developments of recent years and set new standards. The potential experimental applications are virtually unlimited.
(Redirected to a 3rd party website)
Comprehensive Consultation
Project Roadmap
MAVEL Lab Visit
Students visit the MAVEL lab and experience pinoneering XR technology
(Redirected to a 3rd party website)
Seamless Integration
Real Time Collaboration
Schoolgirls experience workshops and lectures at the THWS
The organizers of the MINT Taster Days at the Technical University of Würzburg-Schweinfurt (THWS) were delighted to welcome around 120 participating students. The workshop days at the THWS and at the partner company Schaeffler Technologies AG & Co. KG in Schweinfurt offer participants in grades 8-12 an opportunity to experience technology and science firsthand outside of school.
(Redirected to a 3rd party website)
Seamless Integration
Real Time Collaboration
Fokus Orange -MAVEL Podcast
The MAVEL Lab is considered a top-notch laboratory at the Würzburg-Schweinfurt University of Applied Sciences. Florian Schuster from the Faculty of Industrial Engineering and Management explains in a conversation with journalism student Felix Hüsch what the lab is all about, what makes it so special, and what's planned for the future.
(Redirected to a 3rd party website)
Comprehensive Consultation
Project Roadmap
Meet Our Team
Stay in sync with what we’re building, testing, and launching next.
Uwe Sponholz
Founder & Advisor
Dominik Fritsch
Founder & Engineer
Florian Schuster
Founder & Engineer
Raman Chakraborty
Student Assistant
Uwe Sponholz
Founder & Advisor
Dominik Fritsch
Founder & Engineer
Florian Schuster
Founder & Engineer
Raman Chakraborty
Student Assistant
Uwe Sponholz
Founder & Advisor
Dominik Fritsch
Founder & Engineer
Florian Schuster
Founder & Engineer
Raman Chakraborty
Student Assistant
Uwe Sponholz
Founder & Advisor
Dominik Fritsch
Founder & Engineer
Florian Schuster
Founder & Engineer
Raman Chakraborty
Student Assistant
The Future is waiting for you, right here.
Curious minds, bold concepts, and boundary-pushers this is your playground. Step inside.
What is MAVEL?
We
are
a
virtual and
augumented
reality lab
with
the
goal
of
bringing
mixed reality
solutions
to
businesses
and
educators
while
pioneering
research
in the world
of
mixed
reality.
Research Funding Acquired
Research Funding Acquired
Projects Launched
Projects Launched
Research Domains Supported
Research Domains Supported
Partners across industries
Partners across industries
XR in Action
Nature Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
Ritterkapelle Haßfurt
3D data of the Ritterkapelle turned into a virtual experience capable of hosting multiple people, running on MUSE (Multi-sensory Unified Sensory Environment)
Games Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
MUSE
Multi-sensory Unified Sensory Environment: One of a kind system capable of hosting people in an immersive environment with visual and audio simulation
Nature Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
Ritterkapelle Haßfurt
3D data of the Ritterkapelle turned into a virtual experience capable of hosting multiple people, running on MUSE (Multi-sensory Unified Sensory Environment)
Games Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
MUSE
Multi-sensory Unified Sensory Environment: One of a kind system capable of hosting people in an immersive environment with visual and audio simulation
Nature Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
Ritterkapelle Haßfurt
3D data of the Ritterkapelle turned into a virtual experience capable of hosting multiple people, running on MUSE (Multi-sensory Unified Sensory Environment)
Games Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
MUSE
Multi-sensory Unified Sensory Environment: One of a kind system capable of hosting people in an immersive environment with visual and audio simulation
Nature Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
Ritterkapelle Haßfurt
3D data of the Ritterkapelle turned into a virtual experience capable of hosting multiple people, running on MUSE (Multi-sensory Unified Sensory Environment)
Games Environment
State of the 3D models with Nanite enabled turned into experiences capable of hosting mutiple people, running on MUSE (Multi-sensory Unified System Environment)
MUSE
Multi-sensory Unified Sensory Environment: One of a kind system capable of hosting people in an immersive environment with visual and audio simulation
Build with MAVEL
Experience a new era of reality.
MUSE
Enjoy the freedom to submit unlimited requests without any restrictions. Whether you need design tweaks, we’re here to assist you at every step.
Student Exploration
Explore the depths of VR and AR with MAVEL. (Only for THWS Students)
XRaaS (XR as a Service)
Explore, prototype, and deploy extended reality solutions with full access to our immersive stage.
Resesarch
Conduct studies in spatial cognition, behavior, or perception with seamless integration into your process.
Our Partners
Latest Updates
Stay in sync with what we’re building, testing, and launching next.
FWI: Artificial Reality
For over ten years, THWS has been working with virtual and augmented reality in its in-house VR lab. Now, the MAVEL Lab, a new multi-sensory laboratory, is designed to accommodate the technological developments of recent years and set new standards. The potential experimental applications are virtually unlimited.
(Redirected to a 3rd party website)
THWS
MAVEL Labor
FWI: Artificial Reality
For over ten years, THWS has been working with virtual and augmented reality in its in-house VR lab. Now, the MAVEL Lab, a new multi-sensory laboratory, is designed to accommodate the technological developments of recent years and set new standards. The potential experimental applications are virtually unlimited.
(Redirected to a 3rd party website)
THWS
MAVEL Labor
MAVEL Lab Visit
Students visit the MAVEL lab and experience pinoneering XR technology
(Redirected to a 3rd party website)
Students
Learning
MAVEL Lab Visit
Students visit the MAVEL lab and experience pinoneering XR technology
(Redirected to a 3rd party website)
Students
Learning
Schoolgirls experience workshops and lectures at the THWS
The organizers of the MINT Taster Days at the Technical University of Würzburg-Schweinfurt (THWS) were delighted to welcome around 120 participating students. The workshop days at the THWS and at the partner company Schaeffler Technologies AG & Co. KG in Schweinfurt offer participants in grades 8-12 an opportunity to experience technology and science firsthand outside of school.
(Redirected to a 3rd party website)
Students
Learning
Schoolgirls experience workshops and lectures at the THWS
The organizers of the MINT Taster Days at the Technical University of Würzburg-Schweinfurt (THWS) were delighted to welcome around 120 participating students. The workshop days at the THWS and at the partner company Schaeffler Technologies AG & Co. KG in Schweinfurt offer participants in grades 8-12 an opportunity to experience technology and science firsthand outside of school.
(Redirected to a 3rd party website)
Students
Learning
Fokus Orange -MAVEL Podcast
The MAVEL Lab is considered a top-notch laboratory at the Würzburg-Schweinfurt University of Applied Sciences. Florian Schuster from the Faculty of Industrial Engineering and Management explains in a conversation with journalism student Felix Hüsch what the lab is all about, what makes it so special, and what's planned for the future.
(Redirected to a 3rd party website)
THWS
Podcast
Fokus Orange -MAVEL Podcast
The MAVEL Lab is considered a top-notch laboratory at the Würzburg-Schweinfurt University of Applied Sciences. Florian Schuster from the Faculty of Industrial Engineering and Management explains in a conversation with journalism student Felix Hüsch what the lab is all about, what makes it so special, and what's planned for the future.
(Redirected to a 3rd party website)
THWS
Podcast
Meet Our Team
Stay in sync with what we’re building, testing, and launching next.
Uwe Sponholz
Founder & Advisor
Dominik Fritsch
Founder & Engineer
Florian Schuster
Founder & Engineer
Raman Chakraborty
Student Assistant
Uwe Sponholz
Founder & Advisor
Dominik Fritsch
Founder & Engineer
Florian Schuster
Founder & Engineer
Raman Chakraborty
Student Assistant
Uwe Sponholz
Founder & Advisor
Dominik Fritsch
Founder & Engineer
Florian Schuster
Founder & Engineer
Raman Chakraborty
Student Assistant
Uwe Sponholz
Founder & Advisor
Dominik Fritsch
Founder & Engineer
Florian Schuster
Founder & Engineer
Raman Chakraborty
Student Assistant
The Future is waiting for you, right here.
Curious minds, bold concepts, and boundary-pushers this is your playground. Step inside.
The Future is waiting for you, right here.
Curious minds, bold concepts, and boundary-pushers this is your playground. Step inside.
Trusted by Innovators
Our reputation is built on strong partnerships with innovators who are shaping the technologies of tomorrow, by combining academic rigor with industry expertise, we provide the confidence to push boundaries and deliver results.
MAVEL’s lab environment enabled rapid iteration and evidence-based decisions. It’s a partnership that achieves more.
Stefan - sauer3d.de
MAVEL translated complex requirements into accessible, testable experiences. The result was credible, replicable, and client-ready.
Prof. Dr. Nicholas Müller – IDIS/THWS
From scoping through validation, risks were managed proactively and communication was crisp.
Ulrich - Company
Working with the people here felt like collaborating with colleagues who share our high standards.
Christoph - Audiofields
Trusted by Innovators
Our reputation is built on strong partnerships with innovators who are shaping the technologies of tomorrow, by combining academic rigor with industry expertise, we provide the confidence to push boundaries and deliver results.
MAVEL’s lab environment enabled rapid iteration and evidence-based decisions. It’s a partnership that achieves more.
Stefan - sauer3d.de
MAVEL translated complex requirements into accessible, testable experiences. The result was credible, replicable, and client-ready.
Prof. Dr. Nicholas Müller – IDIS/THWS
From scoping through validation, risks were managed proactively and communication was crisp.
Ulrich - Company
Working with the people here felt like collaborating with colleagues who share our high standards.
Christoph - Audiofields
How MAVEL Works
We refine, test, and perfect immersive experiences through a collaborative process ensuring every solution is practical, scalable, and ready to perform.
1
Ideation & Concept
We begin by generating and refining interactive use case ideas together. Promising concepts are shaped into clear, structured XR scenarios with defined goals and feasibility.
Step 1
1
Ideation & Concept
We begin by generating and refining interactive use case ideas together. Promising concepts are shaped into clear, structured XR scenarios with defined goals and feasibility.
Step 1
2
Multisensory Design
Concepts evolve into immersive experiences. We integrate 3D assets, visuals, sound, and interactivity to create rich, multisensory XR environments tailored to your needs.
Step 2
2
Multisensory Design
Concepts evolve into immersive experiences. We integrate 3D assets, visuals, sound, and interactivity to create rich, multisensory XR environments tailored to your needs.
Step 2
3
Implementation & Testing
Ideas are transformed into working XR prototypes. Data is prepared, interactions set, and experiences tested with users — feeding an iteration loop that ensures evidence-based improvement.
Step 3
3
Implementation & Testing
Ideas are transformed into working XR prototypes. Data is prepared, interactions set, and experiences tested with users — feeding an iteration loop that ensures evidence-based improvement.
Step 3
4
Deployment & Post-Production
Once validated, the solution is finalized, documented, and optimized for real-world use, ready to deliver impactful XR experiences at scale.
Step 4
4
Deployment & Post-Production
Once validated, the solution is finalized, documented, and optimized for real-world use, ready to deliver impactful XR experiences at scale.
Step 4
What is XR?
XR, or Extended Reality, combines the physical and digital worlds to help us see, learn, and design in new ways.
It is the full spectrum of immersive technologies that blend the real and digital worlds.
It includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).
Behind every immersive moment lies a network of cameras, depth sensors, and algorithms working in real time to merge worlds.
How does it work?
Seeing and Sensing
Cameras, sensors, and displays work together to understand your position and surroundings. Headsets or projection rooms show slightly different images to each eye, so flat pictures feel truly 3-D. When you move, the system instantly updates so digital objects stay anchored in the real world.
Building the World with Software
Special XR programs — like Unity or Unreal Engine — create the environments you see. They add lighting, sound, physics, and interaction, making everything behave realistically. At MAVEL, these tools connect to digital twins — live, moving models of real machines or spaces.
Interaction and Feedback
Controllers, hand tracking, or voice recognition let you touch and talk to the virtual world naturally. Haptic feedback or vibration helps you feel contact, while spatial audio tells your ears where things are.
Power and Connection
Behind the scenes, powerful computers and fast networks handle all the graphics, sound, and data in real time. This keeps movement smooth and makes it possible for multiple people to share the same virtual space.
What is XR?
XR, or Extended Reality, combines the physical and digital worlds to help us see, learn, and design in new ways.
It is the full spectrum of immersive technologies that blend the real and digital worlds.
It includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).
Behind every immersive moment lies a network of cameras, depth sensors, and algorithms working in real time to merge worlds.
What is XR?
XR, or Extended Reality, combines the physical and digital worlds to help us see, learn, and design in new ways.
It is the full spectrum of immersive technologies that blend the real and digital worlds. It includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).
Behind every immersive moment lies a network of cameras, depth sensors, and algorithms working in real time to merge worlds.
The XR Spectrum
AR (Augmented Reality)
AR keeps you in the real world but adds digital layers on
top of it.
Think of arrows guiding you on the street, or an app that shows historical photos when you point your phone at a building.
MR (Mixed Reality)
MR goes a step further: digital and real objects actually interact with each other.
You could hold a physical tool that affects a virtual machine, or walk around a 3D model that stays fixed on your desk.
VR (Virtual Reality)
VR replaces the real world entirely with a digital one.
With a headset on, you might walk through a future building, train in a virtual factory, or explore a recreated city — all without leaving the room.
Now, lets look at where MAVEL is among all this.
What is XR?
XR, or Extended Reality, combines the physical and digital worlds to help us see, learn, and design in new ways.
It is the full spectrum of immersive technologies that blend the real and digital worlds.
It includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).
Behind every immersive moment lies a network of cameras, depth sensors, and algorithms working in real time to merge worlds.
How does it work?
Seeing and Sensing
Cameras, sensors, and displays work together to understand your position and surroundings. Headsets or projection rooms show slightly different images to each eye, so flat pictures feel truly 3-D. When you move, the system instantly updates so digital objects stay anchored in the real world.
Building the World with Software
Special XR programs — like Unity or Unreal Engine — create the environments you see. They add lighting, sound, physics, and interaction, making everything behave realistically. At MAVEL, these tools connect to digital twins — live, moving models of real machines or spaces.
Interaction and Feedback
Controllers, hand tracking, or voice recognition let you touch and talk to the virtual world naturally. Haptic feedback or vibration helps you feel contact, while spatial audio tells your ears where things are.
Power and Connection
Behind the scenes, powerful computers and fast networks handle all the graphics, sound, and data in real time. This keeps movement smooth and makes it possible for multiple people to share the same virtual space.
What is XR?
XR, or Extended Reality, combines the physical and digital worlds to help us see, learn, and design in new ways.
It is the full spectrum of immersive technologies that blend the real and digital worlds.
It includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).
Behind every immersive moment lies a network of cameras, depth sensors, and algorithms working in real time to merge worlds.
What is XR?
XR, or Extended Reality, combines the physical and digital worlds to help us see, learn, and design in new ways.
It is the full spectrum of immersive technologies that blend the real and digital worlds. It includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).
Behind every immersive moment lies a network of cameras, depth sensors, and algorithms working in real time to merge worlds.
The XR Spectrum
AR (Augmented Reality)
AR keeps you in the real world but adds digital layers on
top of it.
Think of arrows guiding you on the street, or an app that shows historical photos when you point your phone at a building.
MR (Mixed Reality)
MR goes a step further: digital and real objects actually interact with each other.
You could hold a physical tool that affects a virtual machine, or walk around a 3D model that stays fixed on your desk.
VR (Virtual Reality)
VR replaces the real world entirely with a digital one.
With a headset on, you might walk through a future building, train in a virtual factory, or explore a recreated city — all without leaving the room.
Now, lets look at where MAVEL is among all this.
How does it work?
Seeing and Sensing
Cameras, sensors, and displays work together to understand your position and surroundings. Headsets or projection rooms show slightly different images to each eye, so flat pictures feel truly 3-D. When you move, the system instantly updates so digital objects stay anchored in the real world.
Building the World with Software
Special XR programs — like Unity or Unreal Engine — create the environments you see. They add lighting, sound, physics, and interaction, making everything behave realistically. At MAVEL, these tools connect to digital twins — live, moving models of real machines or spaces.
Interaction and Feedback
Controllers, hand tracking, or voice recognition let you touch and talk to the virtual world naturally. Haptic feedback or vibration helps you feel contact, while spatial audio tells your ears where things are.
Power and Connection
Behind the scenes, powerful computers and fast networks handle all the graphics, sound, and data in real time. This keeps movement smooth and makes it possible for multiple people to share the same virtual space.
What is XR?
XR, or Extended Reality, combines the physical and digital worlds to help us see, learn, and design in new ways.
It is the full spectrum of immersive technologies that blend the real and digital worlds. It includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).
Behind every immersive moment lies a network of cameras, depth sensors, and algorithms working in real time to merge worlds.
The XR Spectrum
AR (Augmented Reality)
AR keeps you in the real world but adds digital layers on
top of it.
Think of arrows guiding you on the street, or an app that shows historical photos when you point your phone at a building.
MR (Mixed Reality)
MR goes a step further: digital and real objects actually interact with each other.
You could hold a physical tool that affects a virtual machine, or walk around a 3D model that stays fixed on your desk.
VR (Virtual Reality)
VR replaces the real world entirely with a digital one.
With a headset on, you might walk through a future building, train in a virtual factory, or explore a recreated city — all without leaving the room.
Now, lets look at where MAVEL is among all this.
How does it work?
Seeing and Sensing
Cameras, sensors, and displays work together to understand your position and surroundings. Headsets or projection rooms show slightly different images to each eye, so flat pictures feel truly 3-D. When you move, the system instantly updates so digital objects stay anchored in the real world.
Building the World with Software
Special XR programs — like Unity or Unreal Engine — create the environments you see. They add lighting, sound, physics, and interaction, making everything behave realistically. At MAVEL, these tools connect to digital twins — live, moving models of real machines or spaces.
Interaction and Feedback
Controllers, hand tracking, or voice recognition let you touch and talk to the virtual world naturally. Haptic feedback or vibration helps you feel contact, while spatial audio tells your ears where things are.
Power and Connection
Behind the scenes, powerful computers and fast networks handle all the graphics, sound, and data in real time. This keeps movement smooth and makes it possible for multiple people to share the same virtual space.